« back...Join us for a lecture on “Artificial Intelligence in Marketing”

Artificial intelligence (AI) is one of the most important technological trends that is revolutionising the marketing world at a rapid pace. How does AI affect the creation of content, the personalisation of communication with audiences or the building of business strategies?

 

You will learn all about this during the lecture on 28 November at 16:45.

The lecture will take place in Hall 6, 11 Łucka Street.

Lecture agenda

  • Introduction to Artificial Intelligence (AI).
  • The revolution of generative artificial intelligence.
  • Generative artificial intelligence in content creation.
  • Application of AI in marketing and advertising.
  • AI persona.

Dr Justyna Minkiewicz

PhD in sociology, specialising in analysing the impact of modern technologies, such as artificial intelligence, blockchain, and virtual reality, on the marketing industry and the arts. Her doctoral dissertation, "Technology and Art as Opportunities for Marketing Creativity", delved into the role of technology in enhancing creativity within marketing communication.

 

With over 12 years of professional experience in marketing and public relations, including projects involving advanced technologies, she collaborates with technology companies to craft communication strategies that blend innovation, art, and business. An author of scientific publications and a speaker at international conferences, she has presented on topics such as blockchain in marketing and the interdisciplinary influence of art and technology on society.

 

Expert in the field of implementing technology in the area of communication project management, combining a scientific approach with practical experience.

Her academic background includes degrees from the Polish Academy of Sciences (Institute of Philosophy and Sociology), the Chartered Institute of Marketing, the Warsaw School of Economics (Public Relations), and Nicolaus Copernicus University (Art History).