E-business & digital marketing - studies - Master

Overview

Nominal duration:

2 years (4 semesters)

Type:

Master

Studies mode:

full-time studies

Main language:

English

Location:

Warsaw

Awards:

Master in Management with specialization E-business & Digital Marketing

The modern business environment works under the new rules. Internet and social media became an integral part of the successful marketing. E-business & Digital Marketing program makes new way of seeing management. It adds to basic knowledge progressive solutions of the 21t century, which include the most effective methods of use possibilities of Internet. Students will learn how use social media, which everyone know and use every day and more advanced option, like Search Engine Optimization, to make management more efficient and versatile. With this knowledge Students can fulfil their business ideas and find their own career path.

Program structure

General Academic Courses:

Economic Security Management
Sport and Recreation

Core Courses:

Business English
Civil Law
Employee Competency Management
Employment Law
Macroeconomics
Management Concepts in International Context

Management Psychology
Project Team Management
Process Management
Public, Economic and Commercial Law
Strategic Management
Time Management

Elective Courses:

Business Intelligence
Business Presentations
Change Management
Cultural Diversity and Intercultural Communication
Fundamentals of Business Analysis

Fundamentals of Business Analysis
Global Marketing and Advertising
Intervention, Mediation and Negotiation
Project Management
Public Relations

Specialisation Courses:

Communication Theory
Contemporary Issues in Communication
Ethics and Professional Life
International Business
International Business Research Methods and Strategies
Organizational Communication
Professional Communication Seminar

Seminar Courses:

Proseminar
Seminar

Career opportunities

The graduates in E-business & Digital Marketing can start their professional career working as an analyst and line manager in:

private or public sector in sales department;

marketing agencies, marketing offices in companies;

company’s progress and development appearance in Internet;

marketing actions;

departments of planning and strategic development;

cultural institutions;

non-profit organisations;

own enterprises where interesting and ambitious ideas are applied;

in any branch of business and administration.

The graduates in International Business Management are offered an opportunity to continue their study for the following programmes:

PhD in Management
MBA@SAN program

Fees

Contact

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