E-business & digital marketing

Nominal duration:

2 years (4 semesters)




Studies mode:

full-time studies


Main language:






Master in Management with specialization E-business & Digital Marketing

The modern business environment works under the new rules. Internet and social media became an integral part of the successful marketing. E-business & Digital Marketing program makes new way of seeing management. It adds to basic knowledge progressive solutions of the 21t century, which include the most effective methods of use possibilities of Internet. Students will learn how use social media, which everyone know and use every day and more advanced option, like Search Engine Optimization, to make management more efficient and versatile. With this knowledge Students can fulfil their business ideas and find their own career path.

Programe structure

 General Academic Courses:

  • Economic Security Management
  • Sport and Recreation

Core Courses:

  • Business English
  • Civil Law
  • Employee Competency Management
  • Employment Law
  • Macroeconomics
  • Management Concepts in International Context
  • Management Psychology
  • Project Team Management
  • Process Management
  • Public, Economic and Commercial Law
  • Strategic Management
  • Time  Management

Elective Courses:

  • Business Intelligence
  • Business Presentations
  • Change Management
  • Cultural Diversity and Intercultural Communication
  • Fundamentals of Business Analysis
  • Fundamentals of Business Analysis
  • Global Marketing and Advertising
  • Intervention, Mediation and Negotiation
  • Project Management
  • Public Relations

Specialisation Courses:

  • Communication Theory
  • Contemporary Issues in Communication
  • Ethics and Professional Life
  • International Business
  • International Business Research Methods and Strategies
  • Organizational Communication
  • Professional Communication Seminar

Seminar Courses:

  • Proseminar
  • Seminar
Career opportunities

The graduates in E-business & Digital Marketing can start their professional career working as an analyst and line manager in:

private or public sector in sales department;
marketing agencies, marketing offices in companies;
company’s progress and development appearance in Internet;
marketing actions;
departments of planning and strategic development;
cultural institutions;
non-profit organisations;
own enterprises where interesting and ambitious ideas are applied;
in any branch of business and administration.

The graduates in International Business Management are offered an opportunity to continue their study for the following programmes:

  • PhD in Management
  • MBA@SAN program

Have Questions? Let Us Know!