Expert in sales strategy, marketing, and brand development in the hospitality sector. For over a decade, she has been active in the accommodation services industry, where she was responsible for sales development, building commercial structures, and implementing marketing strategies for both independent and chain hotels. 

She specialises in building strong hotel brands from the ground up, optimising sales processes, and leveraging digital and social media channels as key revenue drivers. She combines strategic thinking with operational expertise, supporting owners and management boards in increasing profitability. 

Founder of KC Hotels Consulting, delivering advisory projects in branding, sales, and hotel rebranding. 

Doctor of Economic Sciences in Management. Specialist in marketing and tourism management. Author and co-author of numerous industry reports and books, including “Building a Strong Brand”, “Tourism Policy”, “Brand as a Source of Competitiveness in the Tourism Industry”, “Tourism Satellite Account as a Framework for Assessing Sustainability”, “Brand Management in Building Competitiveness of Family Businesses in the Accommodation Services Market”, and “Brand Loyalty and Consumer Behaviour. Generation Z in Central and Eastern Europe”, as well as dozens of publications in Poland and abroad. 

Currently employed at SAN University, serving as Managing Director of the Warsaw Branch and Head of the Department of Marketing and Tourism. Member of the Association for Tourism Research, Development and Promotion. Recipient of the international Leader of the Year 2025 award granted by CEEMAN. 

Professor at the Institute of Management at the Warsaw University of Life Sciences (SGGW), and an expert in brand management, brand equity, and branding strategies in service sectors, including hospitality and tourism. She specialises in brand architecture, brand reputation and trust, brand experience development, and brand equity management in the context of the digital economy. 

Author of several academic monographs and over 300 scholarly and popular science publications devoted, among others, to branding strategies, brand reputation, brand heritage, and the creation of long-term value of product and service brands. Her research focuses on strategic brand management in sectors where customer experience, credibility, and the quality of relationships with stakeholders are of key importance, such as hospitality, tourism, and gastronomy. 

For over 15 years, she has carried out research and consultancy projects for public institutions and enterprises, focusing on the development of strong brands, reputation management, and the management of intangible assets.

An operations manager with over 20 years of experience in team leadership, logistics, and process management. In the hospitality sector, he is responsible for implementing quality standards, optimising sales, and developing effective cooperation models with hotel properties. 

At KC Hotels Consulting, he oversees operational and marketing activities in properties such as Grand Laola Spa, Plaża Resort Łeba, Sea Collection, and Sandra Spa in Pogorzelica. His work focuses on enhancing the guest experience and building relationships that translate into measurable sales performance and the sustainable development of the properties. 

He has also gained extensive experience within the structures of the Ministry of the Interior, where for several years he was responsible for organising large-scale operations, crisis management, and staff development. 

Investor, M&A advisor, and experienced entrepreneur with a portfolio comprising several companies in the IT, finance, and tourism sectors (including PromptEye, Venturepackt, E-allinclusive, Trustmate, and Agrotourism Wena or Lema). He specialises in mergers and acquisitions within the e-business sector, drawing on experience from four successful exits of his own ventures and numerous transactions completed as a Transaction Advisor. 

An active networker affiliated with the Western Chamber of Commerce, ITCorner, and BNI. Graduate of the Wrocław University of Science and Technology and the Wrocław University of Economics. 

Specialises in marketing and sales activities within the hospitality industry, being responsible for sales development and brand communication for Sandra Spa in Pogorzelica, operating within the Zalewski Hotel Group. 

Her professional focus lies in aligning marketing activities with sales performance, building brand recognition, and optimising both digital and offline channels. 

She also collaborates with other properties within the network, supporting the consistency of marketing and sales activities, as well as the development of the offer and enhancement of the guest experience. 

Lawyer, entrepreneur, and academic lecturer specialising in business and tourism law. President of the European Association of Tourism Entrepreneurs (ESPT), which brings together representatives of the tourism sector, in particular small and medium-sized enterprises (SMEs). 

He has been associated with the tourism market for many years, combining legal practice with advisory and expert activities. His work focuses on the functioning of tourism enterprises, consumer protection, and market regulation. Author of industry publications and a recognised expert who regularly participates in academic and industry conferences. 

He is actively involved in dialogue between business and public administration, engaging in legislative processes relevant to the tourism sector. 

Professor in the Department of Tourism, Social Communication and Advisory Services at the Institute of Economics and Finance, Warsaw University of Life Sciences (SGGW), specialising in the economics and organisation of tourism. 

Author and co-author of 10 books and over 210 academic articles and chapters, as well as editor of seven monographs. He has participated in academic placements across Europe and has presented at numerous national and international conferences. Recipient of five awards in the field of “Agroeconomics and Agritourism”. 

Has over 15 years of experience in designing and delivering effective marketing campaigns, seamlessly integrating online and offline activities. 

He specialises in the strategic planning of brand communication and the development of initiatives that translate into measurable sales performance and strengthen brand recognition in the highly competitive HoReCa sector. At Grano Hotels, he is responsible for the overall marketing and PR strategy of the hotel network, the development of its brands, and ensuring consistent communication across all channels. 

An experienced manager and expert in building teams from the ground up, he is responsible for recruitment, training, and the management of marketing departments, placing strong emphasis not only on the highest standards of project delivery but also on the continuous development of competencies and team motivation. 

In his work, he actively embraces innovation, including AI-based tools, treating them as a partner in enhancing creativity. 

A hospitality industry strategist and investment advisor specialising in the development of hotel and aparthotel resorts. As former Managing Director and member of the Management Board of White Olive Hotels, he was responsible for the development and expansion of a network of five four- and five-star resorts in Greece. 

He currently supports investors in hotel and resort projects across Europe, including Sea Collection by Marina Royale and Weranda Home. 

Psychologist and media studies scholar, public relations specialist and researcher in social communication, working at the University of Warsaw for twenty years. Speaker at training sessions and numerous academic sessions including the PR Professionals Congress, International Communication Association, and EU Civil Protection Workshop. In media studies she applies qualitative methodologies within psychological, semiotic, socio-cultural, and critical paradigms. As part of the research team of the international REBOOT project (Horizon Europe EU grant 2023–2026), she analyses the dynamics of competitiveness of the European film industry (EFI). Author of the book Visual PR: The Power of Images in Organisational Communication (WUW, 2021). She is training in experiential-humanistic psychological support. In her work she places the human being, their perception, and how they co-create the social world together with other participants in dialogue, at the centre of attention.