« back...Lecture series „On the way to success in tourism- countries and companies”

Laurencija Budrytė-Ausiejienė is a tourism specialist and lecturer at Klaipėdos valstybinė kolegija, Higher education institution and head of the Tourism Business study program. Her professional interests include cultural and urban tourism, heritage interpretation, and the development of innovative tourism services. She has participated in several Nordplus Adult projects, including NordTourNet-3 (solving intergenerational communication challenges in tourism companies), NordTourNet-4 (enhancing creativity in tourism through AI-powered tools), and Footprints (developing informal education methods for cultural tourism). Together with Gita Šakytė-Statnickė, she has co-authored international publications on intergenerational communication in the tourism sector (Journal of Tourism Studies) and the application of artificial intelligence in tourism (Tourism and Hospitality, MDPI). As a licensed guide and creator of thematic routes, Laurencija contributes to the development of Klaipėda’s tourism products and conducts training on creativity and innovation in the tourism industry.