« back...Lecture series „On the way to success in tourism- countries and companies”

Koło Naukowe Marketingu i Turystyki invites you to the first lecture in a new international series entitled ‘On the way to success in tourism – countries and companies’, devoted to analysing the successes of the tourism industry in different parts of the world.

The series aims to familiarise students with the realities of tourism in selected countries, as well as to showcase inspiring examples of activities undertaken by companies, institutions and organisations that contribute to the development of this extremely dynamic branch of the economy.

PhD Marcela Rebeca Contreras Loera, professor at the Polytechnic University of Escuinapa (Mexico) and author of over a hundred scientific publications on tourism, marketing and regional development, will talk about the specifics of tourism in Mexico, its challenges and achievements.